Our Story

Our mission is to bring more joy and comfort into your life by designing thoughtful products that solve problems.

Ashley is the CEO and Lead Designer behind FLEXEHAG.

But it wasn't supposed to be this way.

As the daughter of Vietnamese immigrants, Ashley's non-negotiable, pre-destined career path was medicine. Her dream of becoming a fashion designer was severely suppressed.

College was an empty and directionless time until she began teaching Pilates at a local studio. It was then that she noticed a problem: she could not find a cute bag to hold her yoga mat, keys, CD, water bottle and towel. So, she decided to create her own.

This marked the beginning of her design journey.

Today, FLEXEHAG has been founded 5 years. Women and young girls from all over the world follow her journey. From one cute yoga bag to now a showcase of innovative products that help improve women's lives and their relationship with their bodies!

Alongside a super sharp team made up of predominantly women, FLEXEHAG is focused on creating innovative products to solve problems, while of course, making sure you feel great and look cute.

Sit tight and keep watching because the journey has only just begun.