Meet Flexehag
Since 2021
Truth?
The beauty industry wants you to feel bad about yourself. Because the worse you feel, the more you buy. It’s not kind, and we stand for kindness at Flexehag. We happen to think you deserve to feel beautiful just as you are—with and without makeup. By embracing diversity in ourselves and the beauty industry, we can enhance confidence, reduce waste and change the world.
And as for your beauty bag?
We think less is more, especially with 30% of all waste accredited to cosmetics. Curating a capsule of beloved, reusable, and recyclable products not only saves you the energy and money of cluttering your cosmetics case with lipsticks you’ll never wear, it saves landfills from unnecessary waste. If you ask us, intention makes for elation.
Why Flexehag?
We’re for more mindful consumption
Low-waste beauty starts with consumption. Saying no to marketing that makes you feel less than and yes to inclusive advertising that invites you to buy mindfully and minimally: When you’re ready to replenish or replace the old with the new—not before, and never impulsively.
- Ethical Ingredients
- Sustainable Packaging
- Responsible Marketing
We believe the makeup in our cosmetics case shouldn’t compromise the health of any person, animal or the planet. That’s why our products are 100% vegan and cruelty-free. They’re over 75% organic, but we always choose fair trade over organic when we can’t have both because it’s important to us that our farmers and their workers are paid fairly and operate safely. Organic certification is so expensive, farmers may compromise the integrity of their operation to achieve it—and that’s not okay with us.